Davis, John A. ((1960- ).)

    Measuring marketing : 110+ key metrics every marketer needs / John A. Davis. 2nd ed.

    Singapore : John Wiley & Sons, cop. 2013. XXII, 344 s. : il. ; 25 cm.
    ISBN 978-1-118-15374-1 (Paperback)     ISBN 978-1-118-15388-8 (ePDF)     ISBN 978-1-118-15375-8 (Mobi)     ISBN 978-1-118-15376-5 (ePub)

   
T.15406        UKD: 339.138=111