Marketing to the ageing consumer : the secrets to building an age-friendly business /
Opis
Stroud, Dick.
Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker.
Basingstoke : Palgrave Macmillan, 2013.
XII, 251 s. : il. ; 24 cm.
ISBN 978-0-230-37819-3
T.15402
UKD: 339.138:159.9-053.9]=111