Marketing to the ageing consumer : the secrets to building an age-friendly business /

Opis

Stroud, Dick.

    Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker.
    Basingstoke : Palgrave Macmillan, 2013. XII, 251 s. : il. ; 24 cm.
    ISBN 978-0-230-37819-3

   
T.15402        UKD: 339.138:159.9-053.9]=111