How to write a marketing plan /

Opis

Westwood, John ((1947- ).)

    How to write a marketing plan / John Westwood. 4th ed.

    London : Kogan Page, 2013. X, 172 s. : il. ; 22 cm.
    (Creating Success)
    (Creating Success)
    ISBN 978-07494-6712-8 (invalid)     ISBN

   
T.15350        UKD: 658.1/.5:339.138](083.1)=111