Marketing strategy : the thinking involved /

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Hill, Mark E. ((1957- ).)

    Marketing strategy : the thinking involved / Mark E. Hill.
    Thousand Oaks [etc.] : Sage, cop. 2013. XXIV, 335 s. : il. ; 25 cm.
    ISBN 978-1-4129-8730-1 (pbk.)

   
T.15401        UKD: 339.138=111