Bricks matter : the role of supply chains in building market-driven differentiation /

Opis

Cecere, Lora M.

    Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.
    Hoboken, N.J. : John Wiley & Sons, cop. 2013. XVI, 303 s. : il. ; 24 cm.
    (Wiley & SAS Business Series)
    (Wiley and SAS Business Series)
    ISBN 978-1-118-21831-0 (cloth)     ISBN 978-1-118-28272-4 (ebk.)     ISBN 978-1-118-28294-6 (ebk.)     ISBN 978-1-118-28472-8 (ebk.)

   
T.15269        UKD: 005.51:658.8]=111