McDaniel, Carl.

    Marketing research essentials / Carl McDaniel, Jr., Roger Gates. 3rd ed.

    Cincinnati, OH : South-Western College Publishing, cop. 2001. XXIV, [514] s. : il. ; 25 cm.
    ISBN 0-324-02317-0 (package: book & CD)     ISBN 0-324-02840-7 (book only)     ISBN 0-324-03713-9 (CD only)

   
T.13897        UKD: 339.138=111