Strategic market management : global perspectives /

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Aaker, David A.

    Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.
    Chichester : Wiley, 2010. XIII, 682 s. : il. ; 24 cm.
    ISBN 978-0-470-68975-2

   
T.13694        UKD: 658.1/.5:005.2:330.342.172(100)](07)=111