Kotler, Philip ((1931- ).)

    Marketing management / Philip Kotler, Kevin Lane Keller. 14th ed., global ed.

    Boston [etc.] : Pearson Education, cop. 2012. 806 s. pag. varia : il. ; 28 cm.
    ISBN 978-0-273-75336-0     ISBN 0-273-75336-3


Marketing

   
T.13391        UKD: 339.138:658.1/.5:005.2](075.8)=111