Strategic brand management : building, measuring, and managing brand equity /

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Keller, Kevin Lane ((1956- ).)

    Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. 4th ed., global ed.

    Boston [etc.] : Pearson, cop. 2013. 590 s. : il. ; 28 cm.
    ISBN 978-0-273-77941-4     ISBN 0-273-77941-9


Towary markowe

   
T.13691        UKD: 339.138:658.6:658.1/.5:005:339.166.5](075.8)=111