Making innovation work : how to manage it, measure it, and profit from it /

Opis

Davila, Tony.

    Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Marc J. Epstein, Robert Shelton. 9th print.

    Upper Saddle River, N.J. : Wharton School Publishing, 2009. XXIV, 334 s. : il. ; 23 cm.
    ISBN 978-0-13-149786-3     ISBN 0-13-149786-3

   
T.13493        UKD: 005.342=111