Moisander, Johanna.

    Qualitative marketing research : a cultural approah / Johanna Moisander and Anu Valtonen.
    London [etc.] : SAGE Publications, 2006. XI, [1], 227 s. ; 25 cm.
    (Introducing Qualitative Methods)
    (Introducing Qualitative Methods)
    ISBN 1-4129-0380-7     ISBN 1-4129-0381-5     ISBN 978-1-4129-0380-6     ISBN 978-1-4129-0381-3

   
T.13676        UKD: 316.7:339.138](07)=111