Global marketing : foreign entry, local marketing & global management /

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Johansson, Johny K.

    Global marketing : foreign entry, local marketing & global management / Johny K.Johansson. 5th ed. international ed.

    Boston : McGraw-Hill/Irwin, cop. 2009. XIX, 662 s. : il. ; 28 cm.
    ISBN 978-0-07-126362-7     ISBN 0-07-126362-4

   
T.12876        UKD: 339.13:339.564](075.8)=111