Marketing 3.0 : from products to customers to the human spirit /

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Kotler, Philip ((1931- ).)

    Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
    Hoboken, NJ : John Wiley & Sons, cop. 2010. XV, 188 s. : il. ; 23 cm.
    ISBN 978-0-470-59882-5

   
T.12153        UKD: 339.138=111