Marketing communications in tourism and hospitality : concepts, strategies and cases /

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McCabe, Scott.

    Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
    Oxford : Butterworth-Heinemann, 2009. XX, 300 stron : ilustracje ; 25 cm.
    (Hospitality, Leisure, and Tourism)
    (Hospitality, Leisure, and Tourism)
    ISBN 978-0-7506-8277-0


Marketing turystyczny.

   
T.12275        UKD: 640.41/.42:338.486]=111