Mohr, Jakki.

    Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. 3rd ed.

    Upper Saddle River : Pearson Education, cop. 2010. XXVI, 538 s. : il. ; 25 cm.
    ISBN 978-0-13-136491-2     ISBN 0-13-136491-X

   
T.12287        UKD: 005.342:339.138:658.6]=111