Bhalla, Gaurav.

    Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.
    New York [etc.] : Springer, cop.2011. XIV, 205 s. : il. ; 24 cm.
    ISBN 978-1-4419-7081-7     ISBN 978-1-4419-7082-4


Marketing

   
T.12092        UKD: 005.342:658.1/.5:005.2:658.818:366](07)=111