Nilson, Torsten H. ((1949- ).)

    Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.
    Chichester [i pozostałe] : John Wiley & Sons, cop. 1998. IX, [3], 235 stron : ilustracje ; 24 cm.
    ISBN 0-471-98457-4


Branding (marketing).
Marketing

   
T.10569   
E.76445        UKD: 339.138:339.137]=111