Mastering data mining : the art and science of customer relationship management /

Opis

Berry, Michael J. A.

    Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
    New York : Wiley Computer Publishing, cop. 2000. XVIII, 494 s. : il. ; 24 cm.
    ISBN 0-471-33123-6

   
T.10568        UKD: 004.6=111