Consumer behavior /

Opis

Blackwell, Roger D.

    Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. 10th ed.

    Mason : Thomson South-Western, cop. 2006. XLII, 774 s. : il. ; 28 cm.
    (International Student Edition)
    ISBN 0-324-27197-2     ISBN 0-324-37832-7

   
T.10485        UKD: 366.1(07)=111