Strategic integrated marketing communication : theory and practice /

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Percy, Larry.

    Strategic integrated marketing communication : theory and practice / Larry Percy.
    Amsterdam ; Boston : Butterworth-Heinemann, 2008. XIII, 308 s. : il. ; 25 cm.
    ISBN 978-0-7506-7980-0

   
T.10474        UKD: 658.1/.5:005.2:005.57]=111