TY  - BOOK
A2  - Philip Kotler, Gary Armstrong.
A3  - Armstrong, Gary
AU  - Kotler, Philip
ET  - 11th ed.
N1  - Bibliogr. Ind.
NV  - XX,  [725] s. :
PY  - 2006
SN  - 0131469185
TI  - Principles of marketing
ER  -