TY  - BOOK
A2  - William F. Arens, Courtland L. Bovée ; with the editorial coll. of Jack. J. Whidden.
A3  - Bovée, Courtland L.
AU  - Arens, William F.
ET  - 5th ed.
NV  - XXX, 573, [81] s. :
PY  - 1994
SN  - 025613412X
TI  - Contemporary advertising /
ER  -