TY  - BOOK
A2  - Thomas L. Harris ; foreword by Philip Kotler.
A3  - Kotler, Philip
AU  - Harris, Thomas L.
KW  - Przedsiębiorstwa public relations.
Marketing zarządzanie.
Sponsoring.
NV  - XIV, 306 s. :
PY  - 1993
SN  - 0471618853
SN  - 0471579629
TI  - The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /
ER  -