TY  - BOOK
A2  - volume editor Denish Shah ; contributors Lerzan Aksoy, Morten Holm, Timothy Keiningham.
A3  - Aksoy, Lerzan.
A3  - Shah, Denish.
A3  - Holm, Morten.
A3  - Keiningham, Timothy L.
AU  - Kumar, V.
ET  - 2nd print.
NV  - XXXVIII, 217 s. :
PY  - 2013
SN  - 9788132109037
TI  - Customer relationship management /
VL  - vol. 10
ER  -