TY  - BOOK
A2  - volume editor Rajkumar Venkatesan ; contributors Satish Jayachandran, Anita Luo, Joseph Pancras.
A3  - Jayachandran, Satish.
A3  - Venkatesan, Rajkumar.
A3  - Luo-Pawluk, Anita.
A3  - Pancras, Joseph.
AU  - Kumar, V.
ET  - 2nd print.
NV  - XXXI, 306 s. :
PY  - 2013
SN  - 9788132109037
TI  - Marketing strategy : customer /
VL  - vol. 8
ER  -