TY  - BOOK
A2  - volume editor Raji Srinivasan ; contributors Shankar Ganesan, Alexander Krasnikov, Girish Ramani.
A3  - Srinivasan, Raji.
A3  - Ganesan, Shankar.
A3  - Krasnikov, Alexander V.
A3  - Ramani, Girish.
AU  - Kumar, V.
ET  - 2nd print.
NV  - XXXVIII, 265 s. :
PY  - 2013
SN  - 9788132109037
TI  - Marketing strategy : firm /
VL  - vol. 7
ER  -