TY  - BOOK
A2  - volume editor J. Andrew Petersen ; contributors Morris George, Charlotte H. Mason, Peter C. Verhoef.
A3  - Petersen, J. Andrew.
A3  - George, Morris.
A3  - Mason, Charlotte H.
A3  - Verhoef, Peter C.
AU  - Kumar, V.
ET  - 2nd print.
NV  - XXXVIII, 336 s. :
PY  - 2013
SN  - 9788132109037
TI  - Marketing research : new methodology /
VL  - vol. 6
ER  -