TY  - BOOK
A2  - volume editor Roy D. Howell ; contributors Kimberly B. Boal, Geoff Easton, Micheal R. Hyman, Sigurd Troye.
A3  - Troye, Sigurd Villads.
A3  - Howell, Roy D.
A3  - Boal, Kimberly B.
A3  - Easton, Geoffrey
A3  - Hyman, Micheal R.
AU  - Hunt, Shelby D.
NV  - XXVIII, 299 s. :
PY  - 2011
SN  - 9788132105206
TI  - Marketing theory : philosophy of science controversies in marketing /
VL  - vol. 3
ER  -