TY  - BOOK
A2  - volume editor Rajan Varadarajan ; contributors Terry Clark, Martin Key, Neil A. Morgan, Charles H. Noble, Mark Peterson, Douglas W. Vorhies, J. Chris White.
A3  - Varadarajan, P. Rajan.
A3  - Peterson, Mark
A3  - Clark, Terry
A3  - Key, Thomas Martin.
A3  - Morgan, Neil A.
A3  - Vorhies, Douglas William.
A3  - White, J. Chris.
A3  - Noble, Charles H.
AU  - Hunt, Shelby D.
NV  - XXVIII, 422 s. :
PY  - 2011
SN  - 9788132105206
TI  - Marketing management and strategy /
VL  - vol. 7
ER  -