TY  - BOOK
A2  - volume editor John R. Sparks ; contributors Linda Ferrell, John Paul Fraedrich, Anusorn Singhapakdi, N. Craig Smith, Arturo Z. Vasquez-Parraga.
A3  - Ferrell, Linda.
A3  - Fraedrich, John.
A3  - Smith, N. Craig
A3  - Sparks, John Randy.
A3  - Singhapakdi, Anusorn.
A3  - Vasquez-Parraga, Arturo Z.
AU  - Hunt, Shelby D.
NV  - XXXII, 314 s. :
PY  - 2011
SN  - 9788132105206
TI  - Macromarketing, ethics, and social responsibility : the research tradition period /
VL  - vol. 6
ER  -