TY  - BOOK
A2  - volume editor Paul Busch ; contributors John F. Gaski, Gregory T. Gundlach. Debra Jones Ringold, Robert E. Smith.
A3  - Gundlach, Gregory T.
A3  - Busch, Paul
A3  - Gaski, John F.
A3  - Ringold, Debra Jones
A3  - Smith, Robert E.
AU  - Hunt, Shelby D.
NV  - XLV, 229 s. :
PY  - 2011
SN  - 9788132105206
TI  - Marketing theory : the nature and scope of marketing /
VL  - vol. 1
ER  -