TY  - BOOK
A2  - volume editor William L. Wilkie ; contributors Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman.
A3  - Wilkie, William L.
A3  - Andreasen, Alan R.
A3  - Levy, Sidney J.
A3  - Zaltman, Gerald
AU  - Kotler, Philip
ET  - 2nd print.
NV  - XXXI, 343 s. :
PY  - 2012
SN  - 9788132105190
TI  - Broadening the concept and applications of marketing /
VL  - vol. 8
ER  -