TY  - BOOK
A2  - volume editor Patrick J. Duparcq ; contributions Patrick J. Duparcq, Ward Hanson, Edward C. Malthouse, Das Narayandas, Thomas Steenburgh.
A3  - Hanson, Ward A.
A3  - Narayandas, Das.
A3  - Duparcq, Patrick J.
A3  - Malthouse, Edward C.
A3  - Steenburgh, Thomas Jay.
AU  - Kotler, Philip
ET  - 2nd print.
NV  - XXVI, 150 s. :
PY  - 2012
SN  - 9788132105190
TI  - Marketing in the new economy /
VL  - vol. 7
ER  -