TY  - BOOK
A2  - volume editors Michael R. Czinkota, Charles J. Skuba ; contributors Michael R. Czinkota, A. Coskun Samli, Charles J. Skuba, Isabelle Szmigin, Douglas West.
A3  - Czinkota, Michael R.
A3  - Samli, A. Coskun.
A3  - Szmigin, Isabelle.
A3  - West, Douglas C.
A3  - Skuba, Charles J.
AU  - Kotler, Philip
ET  - 2nd print.
NV  - XXIII, 212 s. :
PY  - 2012
SN  - 9788132105190
TI  - Globalization and international marketing competition /
VL  - vol. 6
ER  -