TY  - BOOK
A2  - volume editors Glen Urban, John Roberts, Alvin Silk, Jerry Wind ; contributors John Roberts, Alvin Silk, Glen Urban, Jerry Wind.
A3  - Urban, Glen L.
A3  - Silk, Alvin J.
A3  - Wind, Yoram
A3  - Roberts, John
AU  - Kotler, Philip
ET  - 2nd print.
NV  - XXIX, 92 s. :
PY  - 2012
SN  - 9788132105190
TI  - Strategic marketing /
VL  - vol. 5
ER  -