TY  - BOOK
A2  - volume editor Tim Ambler ; contributors Patrick Barwise, Hugh Davidson, Winston Fletcher.
A3  - Davidson, J. Hugh
A3  - Fletcher, Winston.
A3  - Barwise, Patrick.
A3  - Ambler, Tim
AU  - Kotler, Philip
ET  - 2nd print.
NV  - XXXVIII, 225 s. :
PY  - 2012
SN  - 9788132105190
TI  - Improving the role and practice of marketing /
VL  - vol. 4
ER  -