TY  - BOOK
A2  - volume editor Venkatesh Shankar ; contributors Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan.
A3  - Varadarajan, P. Rajan.
A3  - Shankar, Venkatesh
A3  - Bayus, Barry L.
A3  - Jayachandran, Satish.
AU  - Kotler, Philip
ET  - 2nd print.
NV  - XXV, 128 s. :
PY  - 2012
SN  - 9788132105190
TI  - Creating and managing the product mix /
VL  - vol. 3
ER  -