TY  - BOOK
A2  - volume editors Robert C. Blattberg ; contributors Anne Coughlan, Lakshman Krishnamurthi, Andris A. Zoltners.
A3  - Blattberg, Robert C.
A3  - Krishnamurthi, Lakshman.
A3  - Coughlan, Anne T.
A3  - Zoltners, Andris A.
AU  - Kotler, Philip
ET  - 2nd print.
NV  - XXXV, 404 s. :
PY  - 2012
SN  - 9788132105190
TI  - Analytical marketing /
VL  - vol. 2
ER  -