TY  - BOOK
A2  - volume editor Ravi S. Achrol ; contributors John C. Narver, Torger Reve, Robert E. Spekman, David W. Stewart, Rajan Varadarajan.
A3  - Reve, Torger
A3  - Stewart, David W.
A3  - Varadarajan, P. Rajan.
A3  - Achrol, Ravi S.
A3  - Narver, John Colin.
A3  - Spekman, Robert E.
AU  - Kotler, Philip
ET  - 2nd print.
NV  - LXV, 351 s. :
PY  - 2012
SN  - 9788132105190
TI  - Marketing theory and orientations /
VL  - vol. 1
ER  -