TY  - BOOK
A2  - volume editors Sung S. Kim, Alka V. Citrin ; contributors Rajdeep Grewal, Ram Narasimhan, Sridhar Narasimhan, Detmar Straub.
A3  - Grewal, Rajdeep.
A3  - Kim, Sung S.
A3  - Citrin, Alka V.
A3  - Narasimhan, Ram.
A3  - Narasimhan, Sridhar
A3  - Straub, Detmar.
AU  - Malhotra, Naresh K.
NV  - XXXIX, 269 s. :
PY  - 2011
SN  - 9788132105176
TI  - Management information systems, technology, and marketing /
VL  - vol. 9
ER  -