TY  - BOOK
A2  - volume editors Charla Mathwick, Neale Martin ; contributors J. Ronald E. Goldsmith, William R. Gombeski, Dhruv Grewal, Peter McGoldrick, Anne L. Roggeveen.
A3  - Martin, Neale
A3  - Grewal, Dhruv.
A3  - McGoldrick, Peter J.
A3  - Roggeveen, Anne L.
A3  - Mathwick, Charla.
A3  - Gombeski, William R.
A3  - Goldsmith, Ronald Earl.
AU  - Malhotra, Naresh K.
NV  - XXXVIII, 250 s. :
PY  - 2011
SN  - 9788132105176
TI  - Marketing of services : retailing and health care /
VL  - vol. 7
ER  -