TY  - BOOK
A2  - volume editor Can Uslay ; contributors Thomas C. Kinnear, David J. Reibstein, David W. Stewart, Arch G. Woodside.
A3  - Uslay, Can
A3  - Kinnear, Thomas C.
A3  - Reibstein, David J.
A3  - Stewart, David W.
A3  - Woodside, Arch G.
AU  - Malhotra, Naresh K.
NV  - XXXIX, 295 s. :
PY  - 2011
SN  - 9788132105176
TI  - Marketing management and policy /
VL  - vol. 5
ER  -