TY  - BOOK
A2  - volume editor Lan Wu ; contributors Michael J. Houston, Wagner A. Kamakura, Robert A. Peterson, Brian T. Ratchford.
A3  - Houston, Michael J.
A3  - Kamakura, Wagner A.
A3  - Peterson, Robert A.
A3  - Wu, Lan.
A3  - Ratchford, Brian T.
AU  - Malhotra, Naresh K.
NV  - XXXVI, 405 s. :
PY  - 2011
SN  - 9788132105176
TI  - Research methodology : research design and data analysis /
VL  - vol. 2
ER  -