TY  - BOOK
A2  - volume editor James Agarwal ; contributors Wayne S. DeSarbo, Joel Huber, Arun K. Jain, Vithala R. Rao.
A3  - DeSarbo, Wayne.
A3  - Jain, Arun Kumar.
A3  - Rao, Vithala R.
A3  - Agarwal, James.
A3  - Huber, Joel.
AU  - Malhotra, Naresh K.
NV  - LII, 269 s. :
PY  - 2011
SN  - 9788132105176
TI  - Research methodology : conjoint analysis, multidimensional scaling, and related techniques /
VL  - vol. 1
ER  -