TY  - BOOK
A2  - volume editor Rajendra S. Sisodia ; contributors David Aaker, Philip Kotler, V. Kumar, Robert A. Peterson, Glen L. Urban.
A3  - Sisodia, Rajendra S.
A3  - Aaker, David A.
A3  - Kotler, Philip
A3  - Kumar, V.
A3  - Peterson, Robert A.
A3  - Urban, Glen L.
AU  - Sheth, Jagdish N.
ET  - 2nd print.
NV  - XXXIV, 266 s. :
PY  - 2012
SN  - 9788132103004
TI  - Managerial marketing : current thought /
VL  - vol. 6
ER  -