TY  - BOOK
A2  - volume editor Can Uslay ; contributors Rajesh Chandy, Gary L. Frazier, Ajay K. Kohli, Naresh K. Malhotra.
A3  - Malhotra, Naresh K.
A3  - Uslay, Can
A3  - Chandy, Rajesh.
A3  - Frazier, Gary L.
A3  - Kohli, Ajay K.
AU  - Sheth, Jagdish N.
ET  - 2nd print.
NV  - XXVII, 212 s. :
PY  - 2012
SN  - 9788132103004
TI  - Managerial marketing : the early years /
VL  - vol. 5
ER  -