TY  - BOOK
A2  - volume editor Richard J. Lutz ; contributors Michael J. Houston, Peter L. Wright, Harold H. Kassarjian.
A3  - Houston, Michael J.
A3  - Wright, Peter L.
A3  - Kassarjian, Harold H.
A3  - Lutz, Richard J.
AU  - Sheth, Jagdish N.
ET  - 2nd print.
NV  - XLI, 284 s. :
PY  - 2012
SN  - 9788132103004
TI  - Consumer behavior : conceptual foundations /
VL  - vol. 1
ER  -