TY  - BOOK
A2  - volume editor Lars-Johan Lindqvist ; contributors Evert Gummesson, Philip Kotler, Mikael Paltschik, Rafael Ramirez.
A3  - Gummesson, Evert
A3  - Kotler, Philip
A3  - Ramírez, Rafael
A3  - Lindqvist, Lars-Johan.
A3  - Paltschik, Mikael.
AU  - Grönroos, Christian
NV  - XXIII, 260 s. :
PY  - 2013
SN  - 9788132110026
TI  - Internal marketing, research approach, and other works /
VL  - vol. 8
ER  -