TY  - BOOK
A2  - volume editor Donald E. Schultz ; contributors Thomas R. Duncan, Gayle Kerr, Philip J. Kitchen, Kirsti Lindberg-Repo, Sandra Moriarty.
A3  - Duncan, Thomas R.
A3  - Kitchen, Philip J.
A3  - Moriarty, Sandra Ernst.
A3  - Kerr, Gayle.
A3  - Lindberg-Repo, Kirsti.
A3  - Schultz, Don E.
AU  - Grönroos, Christian
NV  - XXXI, 181 s. :
PY  - 2013
SN  - 9788132110026
TI  - Marketing communication /
VL  - vol. 7
ER  -