TY  - BOOK
A2  - volume editor Roderick P. Brodie ; contributors Michael J. Baker, Richard W. Brookes, Michael Kleinaltenkamp, Victoria J. Little.
A3  - Baker, Michael John.
A3  - Kleinaltenkamp, Michael.
A3  - Brodie, Roderick J.
A3  - Little, Victoria J.
A3  - Brookes, Richard
AU  - Grönroos, Christian
NV  - XXIII, 190 s. :
PY  - 2013
SN  - 9788132110026
TI  - Marketing theory /
VL  - vol. 6
ER  -